The matrix proceeds from the assumption that a company’s business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name «growth-share». Market growth serves as a proxy for industry attractiveness, and relative market share serves as a proxy for competitive advantage. The growth-share matrix maps the business units’ positions within these two important determinants of profitability.
www.valuebasedmanagement.comTerms:
adapt, identified, focus, share, competitors, enhancement, corporate strategy, world leadership, primacy, perform, access, competence building, core, skills, portfolio, core competence, consolidate, business units, add value, perceived, lower cost, corporation
Exercise 4. Make 2 sentences with each term.
core – non-core:
– competence,
– assets,
– activities,
– business.
Exercise 5. Describe the core competence of your company.
Exercise 6. Translate into English.