Сергей Авакян-Ржевский,
PR-менеджер компании BlaBlaCar
Предисловие Фреда Кука: «Пиар должен быть с яйцами!»
Fred Cook: «PR needs more balls».
My outlook in the future of PR is simply that PR needs more balls and I translate balls to mean courage.
As PR people, we are known for swimming in our swim lanes and playing nice in the sandbox. But this is our opportunity to not play so nice in the sandbox.
We’re looking at whether the term PR is still the right term.
It needs to have a broader definition to include everything we do and we have to do a lot to change minds of people and show what we’re capable of.
Fred Cook, Golin CEO
Public speech at the Institute of Public Relations Research Symposium in New York
Предисловие Тони Сопрано: «Хочешь делать – делаешь»