I say to my great delight, because I am very fond of novelty, and it was a new sensation to be jolting through the tumult of the city in that secluded Temple, partly open to the sky, surrounded by the roar without, and seeing nothing but the clouds. Occasionally, blows from whips fell heavily on the Temples walls, when by stopping up the road longer than usual, we irritated carters and coachmen to madness; but they fell harmless upon us within and disturbed not the serenity of our peaceful retreat. As I looked upward, I felt, I should imagine, like the Astronomer Royal. I was enchanted by the contrast between the freezing nature of our external mission on the blood of the populace, and the perfect composure reigning within those sacred precincts: where His Majesty, reclining easily on his left arm, smoked his pipe and drank his rum-and-water from his own side of the tumbler, which stood impartially between us. As I looked down from the clouds and caught his royal eye, he understood my reflections. I have an idea, he observed, with an upward glance, of training scarlet runners across in the season, making a arbour of it, and sometimes taking tea in the same, according to the song.
I nodded approval.
And here you repose and think? said I.
And think, said he, of posters walls and hoardings.
We were both silent, contemplating the vastness of the subject. I remembered a surprising fancy of dear Thomas Hoods, and wondered whether this monarch ever sighed to repair to the great wall of China, and stick bills all over it.
And so, said he, rousing himself, its facts as you collect?
Facts, said I.
The facts of bill-sticking, pursued His Majesty, in a benignant manner, as known to myself, air as following. When my father was Engineer, Beadle, and Bill-Sticker to the parish of St. Andrews, Holborn, he employed women to post bills for him. He employed women to post bills at the time of the riots of London. He died at the age of seventy-five year, and was buried by the murdered Eliza Grimwood, over in the Waterloo Road.
As this was somewhat in the nature of a royal speech, I listened with deference and silently. His Majesty, taking a scroll from his pocket, proceeded, with great distinctness, to pour out the following flood of information:
The bills being at that period mostly proclamations and declarations, and which were only a demy size, the manner of posting the bills (as they did not use brushes) was by means of a piece of wood which they called a dabber. Thus things continued till such time as the State Lottery was passed, and then the printers began to print larger bills, and men were employed instead of women, as the State Lottery Commissioners then began to send men all over England to post bills, and would keep them out for six or eight months at a time, and they were called by the London bill-stickers trampers, their wages at the time being ten shillings per day, besides expenses. They used sometimes to be stationed in large towns for five or six months together, distributing the schemes to all the houses in the town. And then there were more caricature wood-block engravings for posting-bills than there are at the present time, the principal printers, at that time, of posting-bills being Messrs. Evans and Ruffy, of Budge Row; Thoroughgood and Whiting, of the present day; and Messrs. Gye and Balne, Gracechurch Street, City. The largest bills printed at that period were a two-sheet double crown; and when they commenced printing four-sheet bills, two bill-stickers would work together. They had no settled wages per week, but had a fixed price for their work, and the London bill-stickers, during a lottery week, have been known to earn, each, eight or nine pounds per week, till the day of drawing; likewise the men who carried boards in the street used to have one pound per week, and the bill-stickers at that time would not allow any one to wilfully cover or destroy their bills, as they had a society amongst themselves, and very frequently dined together at some public-house where they used to go of an evening to have their work delivered out untoe em.
All this His Majesty delivered in a gallant manner; posting it, as it were, before me, in a great proclamation. I took advantage of the pause he now made, to inquire what a two-sheet double crown might express?
A two-sheet double crown, replied the King, is a bill thirty-nine inches wide by thirty inches high.
Is it possible, said I, my mind reverting to the gigantic admonitions we were then displaying to the multitude which were as infants to some of the posting-bills on the rotten old warehouse that some few years ago the largest bill was no larger than that?
The fact, returned the King, is undoubtedly so. Here he instantly rushed again into the scroll.
Since the abolishing of the State Lottery all that good feeling has gone, and nothing but jealousy exists, through the rivalry of each other. Several bill-sticking companies have started, but have failed. The first party that started a company was twelve year ago; but what was left of the old school and their dependants joined together and opposed them. And for some time we were quiet again, till a printer of Hatton Garden formed a company by hiring the sides of houses; but he was not supported by the public, and he left his wooden frames fixed up for rent. The last company that started, took advantage of the New Police Act, and hired of Messrs. Grissell and Peto the hoarding of Trafalgar Square, and established a bill-sticking office in Cursitor Street, Chancery Lane, and engaged some of the new bill-stickers to do their work, and for a time got the half of all our work, and with such spirit did they carry on their opposition towards us, that they used to give us in charge before the magistrate, and get us fined; but they found it so expensive, that they could not keep it up, for they were always employing a lot of ruffians from the Seven Dials to come and fight us; and on one occasion the old bill-stickers went to Trafalgar Square to attempt to post bills, when they were given in custody by the watchman in their employ, and fined at Queen Square five pounds, as they would not allow any of us to speak in the office; but when they were gone, we had an interview with the magistrate, who mitigated the fine to fifteen shillings. During the time the men were waiting for the fine, this company started off to a public-house that we were in the habit of using, and waited for us coming back, where a fighting scene took place that beggars description. Shortly after this, the principal one day came and shook hands with us, and acknowledged that he had broken up the company, and that he himself had lost five hundred pound in trying to overthrow us. We then took possession of the hoarding in Trafalgar Square; but Messrs. Grissell and Peto would not allow us to post our bills on the said hoarding without paying them and from first to last we paid upwards of two hundred pounds for that hoarding, and likewise the hoarding of the Reform Club-house, Pall Mall.
His Majesty, being now completely out of breath, laid down his scroll (which he appeared to have finished), puffed at his pipe, and took some rum-and-water. I embraced the opportunity of asking how many divisions the art and mystery of bill-sticking comprised? He replied, three auctioneers bill-sticking, theatrical bill-sticking, general bill-sticking.
The auctioneers porters, said the King, who do their bill-sticking, are mostly respectable and intelligent, and generally well paid for their work, whether in town or country. The price paid by the principal auctioneers for country work is nine shillings per day; that is, seven shillings for days work, one shilling for lodging, and one for paste. Town work is five shillings a day, including paste.
The auctioneers porters, said the King, who do their bill-sticking, are mostly respectable and intelligent, and generally well paid for their work, whether in town or country. The price paid by the principal auctioneers for country work is nine shillings per day; that is, seven shillings for days work, one shilling for lodging, and one for paste. Town work is five shillings a day, including paste.
Town work must be rather hot work, said I, if there be many of those fighting scenes that beggar description, among the bill-stickers?
Well, replied the King, I ant a stranger, I assure you, to black eyes; a bill-sticker ought to know how to handle his fists a bit. As to that row I have mentioned, that grew out of competition, conducted in an uncompromising spirit. Besides a man in a horse-and-shay continually following us about, the company had a watchman on duty, night and day, to prevent us sticking bills upon the hoarding in Trafalgar Square. We went there, early one morning, to stick bills and to black-wash their bills if we were interfered with. We were interfered with, and I gave the word for laying on the wash. It was laid on pretty brisk and we were all taken to Queen Square: but they couldnt fine me. I knew that, with a bright smile Id only give directions I was only the General. Charmed with this monarchs affability, I inquired if he had ever hired a hoarding himself.
Hired a large one, he replied, opposite the Lyceum Theatre, when the buildings was there. Paid thirty pound for it; let out places on it, and called it The External Paper-Hanging Station. But it didnt answer. Ah! said His Majesty thoughtfully, as he filled the glass, Bill-stickers have a deal to contend with. The bill-sticking clause was got into the Police Act by a member of Parliament that employed me at his election. The clause is pretty stiff respecting where bills go; but he didnt mind where his bills went. It was all right enough, so long as they was his bills!
Fearful that I observed a shadow of misanthropy on the Kings cheerful face, I asked whose ingenious invention that was, which I greatly admired, of sticking bills under the arches of the bridges.
Mine! said His Majesty. I was the first that ever stuck a bill under a bridge! Imitators soon rose up, of course. When dont they? But they stuck em at low-water, and the tide came and swept the bills clean away. I knew that! The King laughed.
What may be the name of that instrument, like an immense fishing-rod, I inquired, with which bills are posted on high places?
The joints, returned His Majesty. Now, we use the joints where formerly we used ladders as they do still in country places. Once, when Madame (Vestris, understood) was playing in Liverpool, another bill-sticker and me were at it together on the wall outside the Clarence Dock me with the joints him on a ladder. Lord! I had my bill up, right over his head, yards above him, ladder and all, while he was crawling to his work. The people going in and out of the docks, stood and laughed! Its about thirty years since the joints come in.
Are there any bill-stickers who cant read? I took the liberty of inquiring.
Some, said the King. But they know which is the right side upards of their work. They keep it as its given out to em. I have seen a bill or so stuck wrong side upards. But its very rare.
Our discourse sustained some interruption at this point, by the procession of cars occasioning a stoppage of about three-quarters of a mile in length, as nearly as I could judge. His Majesty, however, entreating me not to be discomposed by the contingent uproar, smoked with great placidity, and surveyed the firmament.
When we were again in motion, I begged to be informed what was the largest poster His Majesty had ever seen. The King replied, A thirty-six sheet poster. I gathered, also, that there were about a hundred and fifty bill-stickers in London, and that His Majesty considered an average hand equal to the posting of one hundred bills (single sheets) in a day. The King was of opinion, that, although posters had much increased in size, they had not increased in number; as the abolition of the State Lotteries had occasioned a great falling off, especially in the country. Over and above which change, I bethought myself that the custom of advertising in newspapers had greatly increased. The completion of many London improvements, as Trafalgar Square (I particularly observed the singularity of His Majestys calling that an improvement), the Royal Exchange, &c., had of late years reduced the number of advantageous posting-places. Bill-Stickers at present rather confine themselves to districts, than to particular descriptions of work. One man would strike over Whitechapel, another would take round Houndsditch, Shoreditch, and the City Road; one (the King said) would stick to the Surrey side; another would make a beat of the West-end.
His Majesty remarked, with some approach to severity, on the neglect of delicacy and taste, gradually introduced into the trade by the new school: a profligate and inferior race of impostors who took jobs at almost any price, to the detriment of the old school, and the confusion of their own misguided employers. He considered that the trade was overdone with competition, and observed speaking of his subjects, There are too many of em. He believed, still, that things were a little better than they had been; adducing, as a proof, the fact that particular posting places were now reserved, by common consent, for particular posters; those places, however, must be regularly occupied by those posters, or, they lapsed and fell into other hands. It was of no use giving a man a Drury Lane bill this week and not next. Where was it to go? He was of opinion that going to the expense of putting up your own board on which your sticker could display your own bills, was the only complete way of posting yourself at the present time; but, even to effect this, on payment of a shilling a week to the keepers of steamboat piers and other such places, you must be able, besides, to give orders for theatres and public exhibitions, or you would be sure to be cut out by somebody. His Majesty regarded the passion for orders, as one of the most unappeasable appetites of human nature. If there were a building, or if there were repairs, going on, anywhere, you could generally stand something and make it right with the foreman of the works; but, orders would be expected from you, and the man who could give the most orders was the man who would come off best. There was this other objectionable point, in orders, that workmen sold them for drink, and often sold them to persons who were likewise troubled with the weakness of thirst: which led (His Majesty said) to the presentation of your orders at Theatre doors, by individuals who were too shakery to derive intellectual profit from the entertainments, and who brought a scandal on you. Finally, His Majesty said that you could hardly put too little in a poster; what you wanted, was, two or three good catch-lines for the eye to rest on then, leave it alone and there you were!