Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses - Roman Maslennikov 3 стр.


Idea 3. For joke and for PR you promote any site with a strange inquiry. So, to say, a local funeral business with an inquiry resurrection or a bar with an inquiry society of the teetotalers, HLS in Perm (or take any necessary city).

Idea 2. In the street, the well-built men with the bundles of keys (keys symbolize the key inquiries) and the posters the best key-makers or the keyers. And the women stand with posters I like the high-quality inquiries. In short, with the help of visualization and association with professional terms the positive neuron links have to be fixed with your company. It was seen by a grandmother and a public active worker, and they protested. Thanks, Jurey Boglachev from Tver, he led me to a thought with the project The best holes in the city.

Idea number 1. An unusual vacancy. The sofa hamster is in need, like a sofa army and Internet-hamster at once. This is what we need for the promotion of the Internet auditorium.

5) Тоp-5 PR-ideas for making extraction of the bone of the foot famous

Idea 5. The bone of the foot is fashionable (we give the corresponding photos). But without it, it is more fashionable (we publish photos for comparison). The conclusion is that it is better without the bone. With the bone millionaire may fall in love with you and he will be a foot freak, and without the bone it will be a billionaire and a foot epicure. It is much better it is a billionaire. In general, attention to the bone like to the problem will be attracted. And to your company too.

Idea 4. We make a rumor that the boys without the bone have more girls and the girls get married more quickly. At first, we can take some self-criticism, and then we can fight against the fictitious enemies. Or we can make positive rumors at once.

Idea 3. We publish the list of the stars and the politicians who successfully made a complete recovery from the problem with the bone, let them to justify.

Idea 2. The new investigation of the the British scientists says that people with the bones are the selected, shamans of the new time. But! They had better disguise, otherwise, they will be blown up. Thats why, if the bone will be taken away, the super-abilities do not disappear, and you attract less attention. Profit.

Idea 1. We put a monument devoted to the bone and publish the photos. And then, we break off this bone (imitation of the act of vandalism). Then the masters polish this monument and it turns out that the foot without the bone is more beautiful. People say so in the comments and if they do not, we will do it instead of them! Thanks to restaurant PR specialist Oleg Vasilyevich Nazarov for the idea with the monument.


6) Тоp-5 PR-ideas for promotion of the largest business-conferences in Olympiyskey and Crocus

Idea 5. We make a rumor or make real super-VIP-zones for one day. One of them is for unmarried girls, the other is for unmarried men (we can make them close by). The third sector is for LGBT-society, the fourth is for the clever animals. We can make a lodge also for the clever children. Your, to be more exact, your and our task is not to sell the places in the lodges, but to make so that it will be written about it. If it will be sold, it is good.

Idea 4. We announce that those, who come in swim suits, will get a present. The topless will get a mega-present, the naked (girls, of course) will get an amazing present from the partners of the conference and the places in the first row.

Idea 3. The fight is at the entrance. The classics. The banner of the conference must be glimpsed fleetingly somewhere in the cadre or on the T-shirts.

Idea 2. We can make a line to the metro and shoot it with the drone. We can make a rumor that they bring somebodys relics and with the help of line, we can hinder the traffic. It takes so many time, as it will be enough in order to take photos and to shoot video, but it can be longer.

Idea 1. An unusual traffic accident of two participants of the conference and speakers. The action takes place in the background of the banner or the brand cars. The traffic accident works in any city: as in Moscow, so as in Sochi. The details need to be confirmed.

7) Тоp-7 PR-ideas for promotion of the taxi Angel by name

Idea 5. Taxi suggest trips to the cities of world championship in football 2018 with fixed price: from the city to the city, from the stadium to the stadium. It can be also the following route: airport  hotel  stadium  bar  detoxification center. It is got with the idea of the fix-taxi with the delivery of the passengers to the beer establishments on Fridays.

Idea 4. Everyone may guess already. The idea is on the surface: ANGEL is the first orthodox taxi. Every trip is consecrated. The Christian drivers only.

Idea 3. In the taxi, a case with money and stock was forgotten. You look for the owner with the help of Avito, VK and hashtag #facebookhelp.

Idea 2. A naked taxi-driver woman or a topless. She got hot. You fire her, people are against it: return her!

Idea 1. The traffic accident with a baby-carriage. It sounds awful, doesnt it? But there are oranges in the baby-carriage. It is not seen in the news, we release this info later. I have been suggesting this idea for a long time! I am sick and tired of the news about the tragic traffic accidents, it influences the traffic situation badly. We need re-frame the traffic accident in order they write about it only cheerful news or do not write entirely.

And one more couple of the bonus ideas.

The first. I the taxi there are 20 people  the models go from the party, we take beautiful photos.

The second. The uniforms for the taxi-drivers and the taxi-driver women. Debated photos, what do they look like? They are too sexy! They look like Nazi uniform!

8) Тоp-5 PR-ideas for promotion of the transport company (delivering of the goods from China and not only)

Idea 5. The route of the tracker on the map looks like the word Russia (or fuck). It may be fake or you may really drive so.

Idea 4. A beautiful clever blonde drives a truck. They look for (the photos In need! are hung) at the refueling and at the parking of the long-range drivers. It turns out this girl is your companys one. Her husband lets her drive during the trip, but he is glad because of his wifes popularity!

Idea 3. The camera of the video-register on the head of the shipping agent (or the shooting group) fixed the route. A variant  online-broadcast during the route, the video is spread on YouTube. It is a new trend, you know, called normcore-marketing or slow-marketing. It is like usual, slow. But it is effective and fashionable.

Idea 2. The company makes all the drivers of the trucks wear the costumes with a tie. Somebody is against it and writes all mass media a letter. And everyone knows about it. To sum up, you have publications and cool status photos with a driver in a costume, which makes you special in comparison with the others.

Idea 1. You hang on the trucks the pictures of the Russian classics in your initiative. It is promotion through the protest and, so to say, broken author rights.

9) Тоp-5 PR-ideas for attracting attention to the charity fund dealing with the problems of HIV (AIDS)

Idea 5. We make fake -news: to the city, where the fund works, special glasses were brought; with them you can see a HIV-infected person. At once, the public perform against: how can it be? We cannot do so! And a group of people performs for, everything must be openly, clear, they will respect and know that communication with HIV-carrier is not dangerous and etc. You need only protect yourselves and so on. And the main thing is that with glasses you can see the scale of the problem.

Idea 5. We make fake -news: to the city, where the fund works, special glasses were brought; with them you can see a HIV-infected person. At once, the public perform against: how can it be? We cannot do so! And a group of people performs for, everything must be openly, clear, they will respect and know that communication with HIV-carrier is not dangerous and etc. You need only protect yourselves and so on. And the main thing is that with glasses you can see the scale of the problem.

You can shoot a media-virus to the news. Analogies are: Google Glass, 3D-glasses.

Idea 4. You have to gather a stadium of people and say direct: we have such a number of HIV-infected. We know what to do. The signature is any funds. If the stadium will not be gathered, we can make it during the match RFPL.

Idea 3. On the eights of March, you make a deal with the гаишниками in order they distribute the condoms. If you will not succeed to make a deal with them, you have to wear a suit of a traffic policeman yourself and shoot how you distribute the condoms to the auto-ladies. And you give the news about it, and then, say that your new PR specialist created it. And you start the voting: fail him or not.

Idea 2. We make a rumor that one important man is HIV-infected and discuss the consequences. And then, you open that it is not a President, it is a president of one independent association (think up). And then, we have public discussion: do we have to provoke, to say who is ill among the famous people and who is not  is it justified? We can make so: the HIV-theme is justified, it is a question of national security.

Idea 1. We make myths about HIV in the form of the comics Manga and distribute it at the refueling. As a variant, we can make Luntik, Fixic, Masha and the Bear, the Wolf from Well, wait a little!, Tom and Jarry, Chip and Dale the characters of the comics. The attention will be attracted with the account of authors rights breach and it is justified. Let you pay a low fine.

10) Тоp-5 PR-ideas for attracting attention to the service of the elite hunting and HR

Idea 5. Everyone, who used the services of the external hunting, will get a subscription (with the right to re-sell) of the services of the woman-cat for a year. Who does not know, the woman-cat, she is also a woman-hot-water-bottle, lives in the address she-is-generator.ru.

Idea 4. You announce that you can hunt any (alive) ex-president of the USA and not only. And you publish a list of presidents-candidates, who, in your point of view, will suit and for which company in the ideal.

Idea 3. We lodge a complaint in the court with Alena Vladimirskay, the main hunter of the Russian Internet. The reason has to be created. :) For example, too openness and backstage stories, damping, Internet-alteration of the market, anti-slavery; we want to be slaves and here you are! In general, we have an hour to create with the acquainted lawyers.

Idea 2. We make a book (fake) and make PR for the cover. The title is the following: Who does not take his place. There you give your expert opinion, who from tops of Russian economics and where has to work. So Gref has to work a stand up, Michael Prokhorov  a basketball trainer, Tinkov  in the circus or House-2 etc. I think you will go on this theme in the comments.

Idea number one in our hit-parade. We organize unsticking of the advertisements in the White House, State Duma, Administration of the President and Gazprom: the following man is in need We publish the confirmation photos in social websites and a burst of indignation in the mass media: What does it happen? What does the service of security do?. And everyone can see a site of your office on the advertisement.


11) Тоp-5 PR-ideas for PR of the shop of the beds in the territory of the other state


Idea 5. We start flash mob Break/burn/piss on your old bed. Who can make it creative, he will get a prize and a discount. And then you announce a ban of the competition, when somebody begins to do it. And if nobody starts  do it yourselves! Rock-and-roll!

Idea 4. We announce a competition of photos with the adults in a childish bed. We announce also a prohibition, when somebody imitates sex and lays out in Instagram. And if nobody invents self-PR in your action  it means that you will have sex once more. You have not sex to many! Is it true?

Idea 3. The competition in beds jumping and pillows struggle between the adults. The judges are children.

Idea 2. You give all the adults free vodka in order to celebrate a purchase. We organize indignation of the public with hashtag #therearechildren. Personally, I will join! I am for HLS.

Idea 1. We put the presidents beds for sale. As if. This is the exact copy of Putins bed, for example. You give all your beds of the assortment the names of the leaders of the countries and sell them with mark-up and the second bed as a present.

12) Тоp-5 PR-ideas for making squash in Russia popular

Idea 5. We shoot and distribute home-porno with the balls. On the background there is a racket, an emblem of the club and federation.

Idea 4. The unusual places for a game: we play squash next to the Kremlin wall, in a big Shopping Centre, in a status restaurant.

Idea 3. A beautiful well-built girl has broken the rules of an amateur tournament  she has cried so loud and so passionate as in big tennis. Who does not know, in squash it is forbidden to cry, it is considered to be breach. And what do we need to do with the rules? To break!

Idea 2. We make a rumor: a new husband of Buzova  a squash player. And if someone is a squash player, we have a question at once: who is it? And it attracts more people in sport. You do not believe but once attraction happened when in Moscow the President of the squash association was robbed for a big sum. Everybody started to get to know: Well, squash? What is it? How do they earn there? And they rushed to the courts.

Idea 1. We distribute a rumor that the State Duma, the White House will be equipped with squash. We conduct a formed poll of the deputies, the stars, and the sportsmen on the theme: What is your attitude towards . The formed poll is formed because the results will not be known, but say about the new influence. Here is a variation of this idea: the politicians and the civil servants are subscribed to play squash in the capacity of antidepressant.

13) Тоp-5 PR-ideas for attracting attention to the intensity of the automation of the sales in business on the base of Bitrix

Idea 5. The girls in T-shirts Bitrix and? For example, Amo-CRM fought in mud or just in the boxing ring. Bitrix won. At the end, the winner asked for intensive. If you do not want to fight in mud, you can conduct women box to the knock-out. Milder can be series of penalties in women football.

Idea 4. An advertisement about the event is hung in the town hall and the State Duma. They took the Photo and distributed it locally, earmarked for a specific purpose, publics VK. Well, what was it? Why do the deputies and the civil servants need it? And I need it because

Idea 3. We announce that during the intensive a case will be investigated  the automation of sales in a bawdyhouse or a salon of the erotic massage. A mild variant is in strip-club.

Idea 2. Gathering of signatures to change.org in the address of Putin  to automate sales in business. Who do not do it; you fix a death execution.

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