Work with his book without fail, even if you have no interest in PR.
Here are my arguments:
1. No secrets! The author teaches us to share our ideas honestly: very frank with opening of the inner kitchen and details in which, as we know, the devil is. The naked truth that you can take and use.
2. It is good that the author put unsolved tasks and made the aims more difficult. He demanded it from his disciples. You have to put only unsolved tasks in order to get good solutions and to grow. I have been doing so for 30 years.
3. The nice, ideal solutions appear, when we use something that we have already had – so to say, a resource method. The author teaches us to see such unexpected resources every step of the action creating.
4. The book is written easy, with humor, with clever witticisms because everything coincides: not only the character of the author, but also the method of explosive PR.
This book will never bore you. Take the chance and read it.
With respect, Sergey Fayer,
Master of TSIT, a troubleshooter, the president of the Academy of troubleshooting, an author of the books, methodologies and coaching about the solution of the unsolved tasks, an author of the book “The methods, strategies and tactics of the pre-election struggle”
Roman Maslennikov is a man and a steamer, guru of PR, whose work list of successful projects don’t need mentioning, wrote the book for those, who starts the uneasy way of studying of the strategies of the manipulation of the public opinion. He wrote bright, involving, with foul language. He did not even write, but said. Some parts are extremely funny, some parts are a bit pretentious but with the knowledge of business, objective opinion and extremely fascinating.
Whether you can create “explosive PR” with your hands, PR in all mass media of your region take feigned created news, quoting the “Yandex” top-5. “But then we have different roads,” said Roman. “Good bye. You have not to read any more”. Explosive PR is only for the real romantics, impudent dreamers who can do a brave act deep in the negative news of the media space.
Believe in yourself, break free of clichés, and desire to work. These are a simple set of ingredients for preparing the really loud event. Do not forget to consult a “right” lawyer, who looks at the world not only through the law restrictions, but through the ability to realize the thing you have dreamt about. Let it be the contract about clip’s shooting that can justify anything, even the public theft of the celebrity opposite the eyes of the shocked public.
“Feel like a PR genius and you will be,” said the PR law №8 of Roman Maslennikov. The universal rule, which motivates to go out the frames of standard thought. Explosive PR is not for those who follows the rules and accepted standards.
Who says you have to bring your colleagues a small magnet for the bridge from your vacation? The pack of “foreign” condoms, which is presented with humor, can make the presenter a man of the evening. And we haven’t even spoken about the financial economy and moral satisfaction.
To be like everyone is not our method!
Explosive PR is an art, which is of artistic value. Like any other art, it has its characteristics, but does not have creative frames. Whether you succeed to make a masterpiece, you will understand when the mass media’s leadings say about you. Otherwise, let you get verbal gratitude from the local yard caretakers for their made work.
In the book “Explosive PR” Roman Maslennikov gives simple and useful pieces of advice about the way to make the really loud PR-stories. How to be inspired, to catch the wave and not to lose your chance.
Sergey Avakyan-Rzhevsky
a PR-manager of the company BlaBlaCar,
a specialist in the promotion of IT projects
The book of Roman Maslennikov “Explosive PR” —. The modern form of the exposition is absolutely appropriate to the content. I mentally the author.
I cannot understand one thing: why the author “gives all his secrets”, which help him to compete in the market… It is a desperate and brave step. When the technology is popular among everyone, how can you use it for very delicate humane operations? How can the author earn, when they can copy and they will copy him? And the main thing is how can the PR technology which is described in the book be still effective?
Alexey Sitnikov
a doctor of psychological sciences, a doctor of economical sciences, a professor, MBA, www.sitnikov.com
Ideas
100 tops with 5 PR-ideas
Guys, here are the ideas. All they are working, all are carrying out; it is checked. You can get it free, or for 10—35 thousand rubles, or for 350—500 thousand rubles. I have already written about it. But before the start, here are more than 500 ideas. Keep your brain open, do not lose your consciousness, take some ammonia, and make an appointment to see the psychologist ahead of time. Or go to the PR consultation.
1) Top-5 PR-ideas for making platform’s for creating of landings famous
Idea 5. The word “landing” or landing page was made with people. It is desirable the crowd scene is in the public place, for example in the Red Square. People have to be beautiful at most either in swimsuits or naked. You have to shoot with a drone and by means of the “eye-witnesses”.
Idea 4. The man-landing. A high doll with all the elements of landing: a hat, a cellar and so on, is enclosing the way, for example in the parking place of the shopping center. Scandal.
Idea 3. An extremely beautiful girl, desirably a porno actress or a model, made an intimate tattoo with the name of platform and the constructer of landing. She, so to say, expressed her gratitude. Her parents wrote to the mass media, roused to indignation, went to the court against the company. And the girl said why she made it, which good site she created on the platform, how she attracted leads, increased the conversion and so on.
Idea 2. On every successful thing, car, man, house, and Mona Lisa hang “made on the platform…”.
Idea 1. When business of corruption is exposed or the next civil servant or силовик will be taken red-handed (like the colonel Zakharchenko, “a boyar from МIA”, Belich, Ulukaev, and so on), give the legend that he earned due to the definite platform of landings. Reference is a broker office “Olymp”, which made its site “like Zakharchenko’s business”, drew a fake screenshot of the Sberbank’s card and got to the business newspaper “Kommersant” with all these things.
2) Тоp-5 PR-ideas for promotion of the paintball club in the region
Idea number 5. Give some rumor to the local forums, publics, and mass media. Something like Ramzan Kadyrov decided to open/visit or invest in the paintball club. People are, of course, against it. But some people are for it because he could invest 10 million dollars and the club would be not only the largest in Russia (we can give this message), but also the largest in the world (it is an occasion for pride on the level of the country). Should we co-ordinate with Ramzan Kadyrov? You may guess for three times.
Idea 4. Zhirinovsky suggested shooting either the deputies, or the criminals… All remembered this loud story. Then he said that he “was not understood right”, justified. You can do some video editing where Vladimir Volfovich amplifies that playing paintball you should have possibility to shoot in reality.
Idea 3. At night in the center of Moscow shooting was, at the wedding Dagestanis shot in the air with guns. They happened to be paintball. They threw them “at the place of crime”, and the weapons had your club’s logotype.
Idea 2. The paintball team repeated “Square” of Malevich on one of the city’s walls. It is simple and beautiful.
Idea 1. At the paintball club, a deceived wife and a mistress swore at one another and began the struggle for the husband.
3) Тоp-5 PR-ideas for making the youth journal famous
Idea number 5. We announce that the battle list of Navalney (or the letters of Trump from the White House) will be published in every journal. But it depends on your attitude towards politics, a lot of businessmen are against political themes, but in vain.
Idea number 4. There is an annoying “mistake” on the cover of the number about the optimism: “The glass is half porno”. The number is taken to the private collections for much money. Many advertisements inform about it on the portals “Avito”, “Slex” and “From hands to hands”.
Idea number 3. We can make some loss of information, send rumor that Sasha Grey will be on the cover and give corresponding sketches to the ether. When the news will be known, we have to give denial.
Idea number 2. The classics of explosive PR is hanging on every stall of a city some cardboard “The magazine… is not on sale”. You haven’t, of course, to co-ordinate it with Russian press. Plus, to it we make a fight for the last number, shoot the video, and send it to the mass media.
Idea 1. We make a rumor that the leading editor of the journal is Steven Seagal. The video virus is shot in your editorial office on the background of the logotype. The accent is removed not to the Steven Ivanovich, but on something secondary. For example, your cat has stolen Steven’s hat. Thanks for this idea Valeri Bogatov!
4) Тоp 5 PR-ideas for the studio of creating and promoting of the business sites
Idea 5. We make PR of the appointment of the cat like the Vice-president of your studio. It is official and direct: we have an order, a working book. Thanks for this idea Ruslan Tatunashvily and the English military fleet.
Idea 4. The courses of self-defense for the programmer-women. Everything is clear with it. After courses of self-defense with help of the selfie-sticks and gadgets for vapers, the news will exactly be successful because both things were successful.
Idea 3. For joke and for PR you promote any site with a strange inquiry. So, to say, a local funeral business with an inquiry “resurrection” or a bar with an inquiry “society of the teetotalers”, “HLS in Perm” (or take any necessary city).
Idea 2. In the street, the well-built men with the bundles of keys (keys symbolize the key inquiries) and the posters “the best key-makers” or “the keyers”. And the women stand with posters “I like the high-quality inquiries”. In short, with the help of visualization and association with professional terms the positive neuron links have to be fixed with your company. It was seen by a grandmother and a public active worker, and they protested. Thanks, Jurey Boglachev from Tver, he led me to a thought with the project “The best holes in the city”.
Idea number 1. An unusual vacancy. “The sofa hamster” is in need, like a sofa army and Internet-hamster at once. This is what we need for the promotion of the Internet auditorium.
5) Тоp-5 PR-ideas for making extraction of the bone of the foot famous
Idea 5. The bone of the foot is fashionable (we give the corresponding photos). But without it, it is more fashionable (we publish photos for comparison). The conclusion is that it is better without the bone. With the bone millionaire may fall in love with you and he will be a “foot” freak, and without the bone it will be a billionaire and a “foot” epicure. It is much better it is a billionaire. In general, attention to the bone like to the problem will be attracted. And to your company too.
Idea 4. We make a rumor that the boys without the bone have more girls and the girls get married more quickly. At first, we can take some self-criticism, and then we can fight against the fictitious “enemies”. Or we can make positive rumors at once.
Idea 3. We publish the list of the stars and the politicians who successfully made a complete recovery from the problem with the bone, let them to justify.
Idea 2. The new investigation of the “the British scientists” says that people with the bones are the selected, shamans of the new time. But! They had better disguise, otherwise, they will be blown up. That’s why, if the bone will be taken away, the super-abilities do not disappear, and you attract less attention. Profit.
Idea 1. We put a monument devoted to the bone and publish the photos. And then, we break off this bone (imitation of the act of vandalism). Then the masters polish this monument and it turns out that the foot without the bone is more beautiful. People say so in the comments and if they do not, we will do it instead of them! Thanks to restaurant PR specialist Oleg Vasilyevich Nazarov for the idea with the monument.
6) Тоp-5 PR-ideas for promotion of the largest business-conferences in “Olympiyskey” and “Crocus”
Idea 5. We make a rumor or make real super-VIP-zones for one day. One of them is for unmarried girls, the other is for unmarried men (we can make them close by). The third sector is for LGBT-society, the fourth is for the clever animals. We can make a lodge also for the clever children. Your, to be more exact, your and our task is not to sell the places in the lodges, but to make so that it will be written about it. If it will be sold, it is good.
Idea 4. We announce that those, who come in swim suits, will get a present. The topless will get a mega-present, the naked (girls, of course) will get an amazing present from the partners of the conference and the places in the first row.
Idea 3. The fight is at the entrance. The classics. The banner of the conference must be glimpsed fleetingly somewhere in the cadre or on the T-shirts.
Idea 2. We can make a line to the metro and shoot it with the drone. We can make a rumor that they “bring somebody’s relics” and with the help of line, we can hinder the traffic. It takes so many time, as it will be enough in order to take photos and to shoot video, but it can be longer.
Idea 1. An unusual traffic accident of two participants of the conference and speakers. The action takes place in the background of the banner or the brand cars. The traffic accident works in any city: as in Moscow, so as in Sochi. The details need to be confirmed.
7) Тоp-7 PR-ideas for promotion of the taxi “Angel” by name
Idea 5. Taxi suggest trips to the cities of world championship in football 2018 with fixed price: from the city to the city, from the stadium to the stadium. It can be also the following route: airport – hotel – stadium – bar – detoxification center. It is got with the idea of the fix-taxi with the delivery of the passengers to the beer establishments on Fridays.
Idea 4. Everyone may guess already. The idea is on the surface: “ANGEL” is the first orthodox taxi. Every trip is consecrated. The Christian drivers only.
Idea 3. In the taxi, a case with money and stock was forgotten. You look for the owner with the help of “Avito”, “VK” and hashtag #facebookhelp.
Idea 2. A naked taxi-driver woman or a topless. She got hot. You fire her, people are against it: return her!