Idea 1. The traffic accident with a baby-carriage. It sounds awful, doesn’t it? But there are oranges in the baby-carriage. It is not seen in the news, we release this info later. I have been suggesting this idea for a long time! I am sick and tired of the news about the tragic traffic accidents, it influences the traffic situation badly. We need re-frame the traffic accident in order they write about it only cheerful news or do not write entirely.
And one more couple of the bonus ideas.
The first. I the taxi there are 20 people – the models go from the party, we take beautiful photos.
The second. The uniforms for the taxi-drivers and the taxi-driver women. Debated photos, what do they look like? They are too sexy! They look like Nazi uniform!
8) Тоp-5 PR-ideas for promotion of the transport company (delivering of the goods from China and not only)
Idea 5. The route of the tracker on the map looks like the word “Russia” (or “fuck”). It may be “fake” or you may really drive so.
Idea 4. A beautiful clever blonde drives a truck. They look for (the photos “In need!” are hung) at the refueling and at the parking of the long-range drivers. It turns out this girl is your company’s one. Her husband lets her drive during the trip, but he is glad because of his wife’s popularity!
Idea 3. The camera of the video-register on the head of the shipping agent (or the shooting group) fixed the route. A variant – online-broadcast during the route, the video is spread on “YouTube”. It is a new trend, you know, called normcore-marketing or slow-marketing. It is like usual, slow. But it is effective and fashionable.
Idea 2. The company makes all the drivers of the trucks wear the costumes with a tie. Somebody is against it and writes all mass media a letter. And everyone knows about it. To sum up, you have publications and cool status photos with a driver in a costume, which makes you special in comparison with the others.
Idea 1. You hang on the trucks the pictures of the Russian classics in your initiative. It is promotion through the protest and, so to say, broken author rights.
9) Тоp-5 PR-ideas for attracting attention to the charity fund dealing with the problems of HIV (AIDS)
Idea 5. We make “fake” -news: to the city, where the fund works, special glasses were brought; with them you can see a HIV-infected person. At once, the public perform against: how can it be? We cannot do so! And a group of people performs for, everything must be openly, clear, they will respect and know that communication with HIV-carrier is not dangerous and etc. You need only protect yourselves and so on. And the main thing is that with glasses you can see the scale of the problem.
You can shoot a media-virus to the news. Analogies are: Google Glass, 3D-glasses.
Idea 4. You have to gather a stadium of people and say direct: we have such a number of HIV-infected. We know what to do. The signature is any fund’s. If the stadium will not be gathered, we can make it during the match RFPL.
Idea 3. On the eights of March, you make a deal with the гаишниками in order they distribute the condoms. If you will not succeed to make a deal with them, you have to wear a suit of a traffic policeman yourself and shoot how you distribute the condoms to the auto-ladies. And you give the news about it, and then, say that your new PR specialist created it. And you start the voting: fail him or not.
Idea 2. We make a rumor that one important man is HIV-infected and discuss the consequences. And then, you open that it is not a President, it is a president of one independent association (think up). And then, we have public discussion: do we have to provoke, to say who is ill among the famous people and who is not – is it justified? We can make so: the HIV-theme is justified, it is a question of national security.
Idea 1. We make myths about HIV in the form of the comics “Manga” and distribute it at the refueling. As a variant, we can make Luntik, Fixic, Masha and the Bear, the Wolf from “Well, wait a little!”, Tom and Jarry, Chip and Dale the characters of the comics. The attention will be attracted with the account of author’s rights’ breach and it is justified. Let you pay a low fine.
10) Тоp-5 PR-ideas for attracting attention to the service of the elite “hunting” and HR
Idea 5. Everyone, who used the services of the external “hunting”, will get a subscription (with the right to re-sell) of the services of the woman-cat for a year. Who does not know, the woman-cat, she is also a woman-hot-water-bottle, lives in the address she-is-generator.ru.
Idea 4. You announce that you can “hunt” any (alive) ex-president of the USA and not only. And you publish a list of presidents-candidates, who, in your point of view, will suit and for which company in the ideal.
Idea 3. We lodge a complaint in the court with Alena Vladimirskay, the main “hunter” of the Russian Internet. The reason has to be created. :) For example, too openness and backstage stories, damping, “Internet-alteration” of the market, “anti-slavery”; we want to be slaves and here you are! In general, we have an hour to create with the acquainted lawyers.
Idea 2. We make a book (“fake”) and make PR for the cover. The title is the following: “Who does not take his place”. There you give your expert opinion, who from tops of Russian economics and where has to work. So Gref has to work a stand up, Michael Prokhorov – a basketball trainer, Tinkov – in the circus or “House-2” etc. I think you will go on this theme in the comments.
Idea number one in our hit-parade. We organize unsticking of the advertisements in the White House, State Duma, Administration of the President and “Gazprom”: the following man is in need… We publish the confirmation photos in social websites and a burst of indignation in the mass media: “What does it happen? What does the service of security do?”. And everyone can see a site of your office on the advertisement.
11) Тоp-5 PR-ideas for PR of the shop of the beds in the territory of the other state
Idea 5. We start flash mob “Break/burn/piss on your old bed”. Who can make it creative, he will get a prize and a discount. And then you announce a ban of the competition, when somebody begins to do it. And if nobody starts – do it yourselves! Rock-and-roll!
Idea 4. We announce a competition of photos with the adults in a childish bed. We announce also a prohibition, when somebody imitates sex and lays out in “Instagram”. And if nobody invents self-PR in your action – it means that you will have sex once more. You have not sex to many! Is it true?
Idea 3. The competition in beds’ jumping and pillows’ struggle between the adults. The judges are children.
Idea 2. You give all the adults free vodka in order to celebrate a purchase. We organize indignation of the public with hashtag #therearechildren. Personally, I will join! I am for HLS.
Idea 1. We put the presidents’ beds for sale. As if. This is the exact copy of Putin’s bed, for example. You give all your beds of the assortment the names of the leaders of the countries and sell them with mark-up and the second bed as a present.
12) Тоp-5 PR-ideas for making squash in Russia popular
Idea 5. We shoot and distribute home-porno with the balls. On the background there is a racket, an emblem of the club and federation.
Idea 4. The unusual places for a game: we play squash next to the Kremlin wall, in a big Shopping Centre, in a status restaurant.
Idea 3. A beautiful well-built girl has broken the rules of an amateur tournament – she has cried so loud and so passionate as in big tennis. Who does not know, in squash it is forbidden to cry, it is considered to be breach. And what do we need to do with the rules? To break!
Idea 2. We make a rumor: a new husband of Buzova – a squash player. And if someone is a squash player, we have a question at once: who is it? And it attracts more people in sport. You do not believe but once attraction happened when in Moscow the President of the squash association was robbed for a big sum. Everybody started to get to know: “Well, squash? What is it? How do they earn there?” And they rushed to the courts.
Idea 1. We distribute a rumor that the State Duma, the White House will be equipped with squash. We conduct a formed poll of the deputies, the stars, and the sportsmen on the theme: “What is your attitude towards …”. The formed poll is formed because the results will not be known, but say about the new influence. Here is a variation of this idea: the politicians and the civil servants are subscribed to play squash in the capacity of antidepressant.
13) Тоp-5 PR-ideas for attracting attention to the intensity of the automation of the sales in business on the base of “Bitrix”
Idea 5. The girls in T-shirts “Bitrix” and? For example, Amo-CRM fought in mud or just in the boxing ring. “Bitrix” won. At the end, the winner asked for intensive. If you do not want to fight in mud, you can conduct women box to the knock-out. Milder can be series of penalties in women football.
Idea 4. An advertisement about the event is hung in the town hall and the State Duma. They took the Photo and distributed it locally, earmarked for a specific purpose, publics “VK”. Well, what was it? Why do the deputies and the civil servants need it? And I need it because…
Idea 3. We announce that during the intensive a case will be investigated – the automation of sales in a bawdyhouse or a salon of the erotic massage. A mild variant is in strip-club.
Idea 2. Gathering of signatures to change.org in the address of Putin – to automate sales in business. Who do not do it; you fix a death execution.
Idea 1. We conduct lightly, like a production, a meeting of the sales-women in the dressing-guns: against automatization of sales. We take a photo with the posters.
14) Тоp-5 PR-ideas for attracting attention to the smoothie for growing thin
Idea 5. You present the thick VIP-men with the smoothie in the city or the regional administration. You show how the product is packed and sent DHL for the definite name. If VIPs are excited, we make a start of the theme “fight with business that has a sense of humor”. A wonderful rescue!
Idea 4. A simple thing is to forget the smoothie I a taxi and look for it through “Facebook”.
Idea 3. A box of smoothie “was forgotten” in a shopping center. You need to send for the guard, to check “a strange package”.
Idea 2. We make a billboard “I enjoy with the smoothie”. The inhabitants of the city will be indignant, we lodge a complaint with ourselves in FAS and social websites. And we write to mass media from the eye-witnesses, of course.
Idea 1. We organize a competition of the childish creation “A thick mother and a thick father”. The organizers are the producers of the smoothie. The task is “to give with the help of children parents’ sense of guilt that they are so unsporting.
15) Тоp-7 PR-ideas for attracting attention to the aromatherapy and beauty salon
Idea 5. A man with your aroma oils tried to get to Lenin in the mausoleum in order to revive him. He had a firm package. The hero of the action was arrested and after explanation was let go. Naturally, you have no links with it.
Idea 4. The workers of maternity houses ordered you a wholesale set – we distribute a rumor. The mummies discuss what for? They guess the most fantastic. In order a childbirth passes better, without pain? In order a baby is healthier? (It is better, of course, in order a bordello ordered but you refused, it is obvious).
Idea 3. We call the scents with the names of the stars in order they are indignant. You clear up them after lodging a suit to the court.
Idea 2. You send the sets to the Presidents of Russia, USA, China. You put it next to the doors of the embassies.
Idea 1. The owner of the aroma studio changed her surname on Aromatova and all the workers were got also the talking names: Ambroziev, Priyatnov, Duhov, Omolazhiev.
And some bonus ideas.
The first. The action: To ecologically clean New Zealand a well-grounded man, a Russian emigrant, in past an oilman and a native Moscower, ordered the scents of the aroma of “Norilsk nickel”, “Moscow Refinery”, congestion of ТТC and MRR in order to remember a scent which stimulated him earlier. “This ecology fucked up”.
The second. We write a review for the social websites that after aromatherapy a leg grows, a husband comes back in his family, a baby is born (chastely). Try to distribute the text among the top bloggers and “YouTube makers”. You send the news with a request to appraise the cost. You wait for the moment they distribute it to the public and then put responsibility on the marketing specialist, which “was fired without the weekend grant”. All the “morally victims” will get a bun, special aroma, a present and so on in the capacity of excuse.
16) Тоp 5 PR-ideas for promotion of the miracle-mattress “Phoenix” or another premium or innovative matrass or a sleeping device (e.g. hammock)
Idea 5. The action: they tried to bring a mattress in the mausoleum. Not for “Lenin’s making alive” – we are not madmen! And in order to “spend less means for body’s care” because the magnetic field of the miracle-mattress revive even the dead cells, it results in having economy in embalming.
Idea 4. We announce a national competition “100 ways of using of the mattress “Phoenix”. Somebody makes a house for a child, somebody makes a box for a dog, somebody – a dinner table, clothes, an office partition, a raft, a cover-plane and so on. Thanks Dan Kennedy for this idea.
Idea 3. The action again. In the Red Square or next to the office at Semenovskaya a man prays to a mattress. They think he is a madman, but in reality, he thanks for better health. He is in a T-shirt in cold weather and bathing trunks.
Idea 2. They block the entrance to the State Duma with a mattress. A hapless courier carried it to the address of the delivery but all spread out. It turned out that he was wrong with the address. Maybe – if to serve as a rumor – he really carried to the Duma.
Idea 1. Live webcast: recording of sleep on the mattress of a beautiful girl. She is sleeping live for all night. The stream is on “Facebook”, periscope. The girl is attractive, nicely dressed, can be in special underclothes. It will be cool: “And now I fall asleep on camera”. You can make a special website where the logo “Phoenix” and “Fohow” will be. Before sleep a photo shoot takes place live with a slight erotic tinge and children with cats in the frame.
17) Тоp-5 PR-ideas for promotion of the cedar nuts
Idea 5. You should lay out the portraits of Putin and Trump with nuts, send photos to the mass media. As a variant, the near nuts resemble… Turn on your fantasy! Or a man was found, who collects such similarity. The mass media likes such stories very much.
Idea 4. You should make a scene at a fancy restaurant (White Rabbit, “Pushkin”, “Turandot”, La Marée, “Zolotoy”, “BOLSHOI” etc.): “Ho-ow? Have not you nuts? You are a loser and rogue, non-trend goof. And you are the best, called!” The cedar nuts, as I noticed, are in different restaurants in abundance. Therefore, you should make PR of the nuts of concretely your firm: “Do not you have Pupkin’s nuts?” Well, the list goes on.
Idea 3. We publish the cocktail recipes from the cedar nuts with funny names. We practice the addition of chopped nuts to the usual drinks like whiskey-Cola. We publish the video-reviews about the miraculous wonderful effect on your “YouTube” -channel.
Idea 2. Product-placement of the nuts in home porn. I have such an idea not in the first time, right? I do not know why! So, we organize a shooting with a girl, like Berkova, Sasha Grey, Pamela Anderson, “the Bald of Brothers” and with your nuts.
Idea 1. The nuts were put to the urban monuments, where it would be appropriate and funny at once. For example, to Sholokhov, to the boat, to the hairs on Gogolevskey Boulevard. Turn on your fantasy!